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The primary aim of this qualitative study was to examine individual factors that shaped mothers’ decisions to formula-feed their infants. Nineteen mothers who were currently formula feeding their children  participated in the study. Qualitative research in the form of focus groups was conducted in three  communities in the province in 2010. A thematic content analysis identified the main themes that influenced mothers’ decisions to formula-feed their infants. The main themes included issues concerning the support needed to breastfeed, the convenience associated with formula feeding, and the  embarrassment surrounding breastfeeding in public.

http://www.biomedcentral.com/1471-2458/13/645