Nursing Now is a global campaign thant aims improve health by raising the status and profile of nursing and midwifery. Run in collaboration with the World Health Organization and the International Council of Nurses, Nursing Now seeks to empower nurses to take their place at the heart of tackling 21st Century health challenges and maximize their contribution to achieving Universal Health Coverage. Today, there are 266 Nursing Now groups active in 117 countries (as of February 2020) with new groups registering and launching every month.

2020, even in the middle of a global pandemic, is an opportunity to shine a spotlight on what nurses and midwives can do to achieve universal health coverage for all and to expand primary health care. We need to make a solid case to government leaders to invest in our professions as a way to achieving global health targets for our countries.

As research nurses we are in a unique position to work alongside each other and organisations like the International Council of Nurses to amplify our commitment, our voice and strengthen our quest to recognise our role in health research and thus ultimately in Health as a Human Right.

YOU, a Global Research Nurses member, are invited to build on our worldwide presence and take action, during the three year Nursing Now campaign, to introduce research to the communities we serve. Let us support our nurse leaders by creating opportunities for the development and skills development of research nurses in low resource settings.

It is essential that we unite to raise the profile and status of nursing throughout the year. We want to encourage more nurses into leadership positions, and ensure that nurses around the world have access to quality education and improved working conditions. This is our year so let’s make the most of it.

Nursing Now is a programme of the Burdett Trust for Nursing run in collaboration with the World Health Organization and the International Council of Nurses, and is supported by a Campaign Board made up of nurses and non-nurses from around the world.


The Nightingale Challenge

The purpose of the Nightingale Challenge is to help develop the next generation of young nurses and midwives as leaders, practitioners and advocates in health.

All employers of nurses and midwives are welcome to take part, and programmes provided could be any mix of formal courses, mentoring, shadowing or learning from other professionals or sectors. We recognise that different organisations will have different needs and resources to draw on. Employers are welcome to involve other age groups and other professionals in their programmes as well – but only nurses and midwives aged 35 and under will count towards the 20,000 goal.

The only requirements for participating employers are:

  • Your programmes include an opportunity for personal development, to learn about leadership and the wider organisation, and are not purely clinical
  • You share your plans with Nursing Now at the start of 2020 and report back on your experience by the end of the year.

Nursing Now will also offer guidance and good practice, as well as platforms for employers, nurses and midwives to connect and learn from one another.

Nursing Now will supplement your local programmes with optional global content, such as regular webinars internationally recognised nurse and midwife leaders talking about their career path and lessons learned.

Nightingale Challenge - Year in Review

This year has not been the year we all imagined, but in spite of the challenges of the COVID-19 pandemic, the Nightingale Challenge has continued to grow and develop. You can read all about our activities over this last year in our recently published, Nightingale Challenge Year in Review, 2019 - 2020.


Quick links to help you plan for this year



What can I do?

Here are a few ways you can get involved:

  • Enlist your own champions - recruit your allies, both old and new, who will speak out in support of nursing. Contact leaders from health, sports, business and beyond who can use their influence to shine a light on nursing.
  • Get active on social media - download the social media toolkit and graphics and get busy online.
  • Organise your own programme of events throughout the year especially timed for the key global moments and share them with the world via the Nursing Now timeline.
  • Get involved in organising policy dialogues and events to launch State of the World’s Nursing report.
  • If you aren’t already in a Nursing Now group, find your local or national group and ask them how you can help. Don’t have a group? Then create your own Nursing Now group - visit our website for guidance.
  • Let your media know - organise a round table for editors; encourage media to attend and cover your events.